September 16th, 2008
Yell.com mobile maps wins best location-based service award
Mobile Search Awards honour innovative search solutions
Yell.com mobile maps picked up the top award for 'Best Location-Based Service' at the Mobile Search Awards on Sept 16, 2008. The service is the latest addition to Yell's suite of free-to-use* mobile products and offers an innovative application that provides an authoritative map-based source for local business information in the UK. The service is free* and available on more than 150 of the most popular mobile handsets.
Peggy Anne Salz & the team
Organised by telecoms analyst firm Visiongain, the awards honour businesses and individuals who have raised the bar within the mobile search and discovery industry.
Yell.com mobile maps was up against a range of innovative mobile search providers, but leading experts from the mobile industry judged Yell.com mobile maps to be the best in its class.
Julian Pasin, leading Visiongain telecoms analyst and one of the judging panellists, commented: "Yell.com mobile is a great example of the high quality of services and innovation on offer from all the participants this year. Its mobile search service stood out particularly thanks to its ease of use, and comprehensive and accurate database of business listings. We congratulate the Yell.com mobile team on the strides they are making for mobile search."
The head of Yell.com mobile Carey Bunks said: "To be recognised as a leading player in mobile search is a great honour. Mobile internet usage is accelerating rapidly, and we know that consumers find the Yell.com mobile service extremely useful for finding local businesses and information. Having our hard work recognised by the industry is a heart-warming affirmation of the vision and capabilities of the Yell.com mobile team."
Yell.com mobile maps is a downloadable application that offers a range of market-leading product features. It enables consumers to locate any address in the UK, get walking or driving directions displayed right on the map, search for details of any of the 2.3m businesses available on Yell.com, store these on their handset for future reference or easily share the information with others in their contact list.
September 2007
A great viral distribution model, which is innovative and embraces new technology. It gives customers what they want, when they want it. A well-promoted extension of a high profile brand to new media, with a targeted, integrated campaign behind it.
April 2007
It's the first mobile search that works. Yell.com mobile offers the ultimate mobile local information service, delivering phone numbers, addresses, maps and directions for more than two million UK shops, businesses and services - all for free*. It can be used wherever and whenever you need information fast, and 70% of the mobile handsets on the market currently support the service. Their is also a mobile browser enables any mobile internet user to access the service regardless of handset.
*The Yell.com mobile service is free from Yell, but your network may charge you for text messages and data downloads.